Websites that Work℠ creates marketing-focused, customer needs-driven websites tailored to your business.
Although we optimize every site we build and offer ongoing promotional programs, it's important for you to be involved in the promotion of your site.
A few examples:
- Restaurants and other consumer retail businesses should distribute promotional business cards or picture postcards to clients, or use tent cards, communicating specials, discounts, loyalty programs, and other customer-focused benefits of regular visits to your website.
- Product-related businesses should establish and leverage customer email newsletters which provide insights into best practices, enabling customers to maximize productivity and ROI. (We do HTML email newsletters, too; you'll see more about them on our JMB Communications website.)
- All businesses should seek opportunities to strengthen customer relationships by making it easier for customers to buy, use, and otherwise work with their products and services. "How To" information should be clear, simple, and readily accessible on the Support pages of your websites. Manuals should be available as downloadable PDFs, not only for current products, but for any legacy products still in use by customers. Your website can become a pivotal ally in building strong customer relationships.
- Advertise, and in your ads, emphasize customer benefits and performance / productivity metrics. Don't waste time and money with pointless ads. Your ads should always have a mission and be laser-focused on accomplishing it. See our JMB Communications site for more: we're a seasoned marketing company ready to help your business become more successful.
|
